They say that content is king and never before has that been so true when marketing online than it is today. These days Google wants to see something of substance, and webmasters who don’t take heed, are seeing their rankings plummet. Here is a basic 3 step process for combining website content and SEO to get the most out of your marketing campaigns:
Create a list of keyword which relate to your products and offerings
Yes, you want killer content, but if your end goal is getting eyeballs on your offers, search engine optimisation does need to be part of the foundation for your content marketing plan. Perform an in-depth keyword analysis and put together a list of longtail keyword strings that are closely related to your offer.
Keyword research will help you to establish a number of things. Keyword research tools will help you to identify popular keywords and other related keywords as well as how competitive they are in terms of the amount of websites already trying to rank for that term. Getting the right keywords is the foundation of any successful online marketing campaign. An SEO company will have expertise in this field so if you feel you need assistance or don’t have the time to invest then you can outsource help.
Compile a list of titles
It is best to formulate a plan of the content you want to have on your website to promote your products and services. Write a list of titles or basic article ideas based on the keywords you’ve gathered.
The point of this is to provide the answers to issues that people are commonly being faced with. If you think your product or service can solve an issue or if you can offer advice which will then make people be more likely to listen to you, then this can be an article for your website.
They will be appreciative to you for providing them with an answer.
Create the content for your website
You can either write the articles all in one go or you can do them as and when required – the main thing is to add new content to your website at regular intervals.
Be sure to incorporate basic keyword strategies into each piece. For search engine optimisation purposes it is best to include the keyword in the title, 1st paragraph and near the end of the article, if it is appropriate to include the keyword in the body text then do so. Your onpage optimisation will help any marketing strategies you implement which are away from the site.
By following a content strategy like this you are securing your position within the search engines for the long-term. We’re giving both the search engines and the readers what they want, we’re pulling traffic to your site, and we’re building credibility in the process. That’s basically what SEO is about.
Bird and Co Creative is an seo company providing online marketing campaigns for your website. For more information on how we can optimise your website and get it recognised by the major search engines, visit our website at www.birdandcocreative.co.uk.
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