Website publishing and search engine optimization mistakes result in weak placement in Google and the other search engines and non-existent pageranks.
Non-exitent or poorly written meta tags, page title, or other meta data are among the common mistakes search engine optimizers make. Meta data is the information about your website, which is important for directories and search engines but is hidden to average visitors. You should use important data tags on every page, and these include keywords, description, and title. It is a good idea to make use of meta tags and brief but unique, descriptive titles.
Some webmasters use similar or the same information on every page, thus repeating meta data. Many small businesses use their company’s name or list ‘homepage’ as the title of every page. It is important to use unique descriptions, and you should create accurate and unique page titles.
Using unrealistic, overused, or unfocused keywords and keyword phrases is another common mistake. You should try and find keywords and keyword phrases that drive traffic to your website. Rather than using ‘movies’, try to add strategic modifiers such as ‘movie reviews’ or ‘movie listings’, based on your target audience. Look for competitive keywords and keyword phrases and include them in your site’s meta data. Do not overuse keywords, however, as this is known as keyword stuffing. You may want to conduct research on your competitors and audience as to find the right keywords. Of course, you should include your keywords in the actual page content.
One common mistake many webmasters make is getting caught in SEO trends. Many optimizers spend a lot of time writing, rewriting, and editing website content to achieve the optimal keyword density. Instead of doing this, a better approach is to write good content that engages, informs, and compels. It is not easy to tell the difference between new best practices and trends. This requires a keen eye on user experience, hands-on experience, and studying the subject in detail.
Content is still the most important factor that drives traffic, and developing weak website content is a common mistake. Do your best to develop useful and unique content pages and include audio, video, and text materials. While text is the best content for SEO purposes, some users prefer video, audio, and other multimedia. Develop content pages that will help you establish authority and credibility and will make it easier for visitors to understand your services, products, and the new trends within your sector or industry .
Avoid using duplicate content as much as possible. There are different reasons why this occurs, and one is copying text from one webpage to another. It may be the wording provided by different manufacturers, or you may have multiple products with identical product description. Make sure every page of your website has different introductory text, heading, images, etc. When duplicate content is present, Google’s robots are unable to differentiate between pages, which is why Google doesn’t like it. Finally, some webmasters love Flash content, but Flash websites are not ranking well for important keywords and keyword phrases.