No matter what you sell or what service you offer, you are sure to benefit from having some sort of website. When looking for a shop or a service, many people turn to the internet first of all and as they are likely to find what they want without going elsewhere, it is important to have a web presence. Very few businesses aren’t on the internet these days.
A lot of small business owners steer clear of SEO, thinking it is not for the likes of them, but this is incorrect. SEO is not just about dominating the rankings, appearing at the top of search results for really obvious phrases. SEO is about making the most of your website, attracting the right sort of visitors – those who will be useful to you.
SEO for a small business is more about exploiting a niche and getting traffic that way. If you are a small business and you want to get to the top of the first page of search results for a popular search term, you are likely to be disappointed. Competing against major organisations and established websites demands a sizeable budget.
Small businesses often profit from area-specific searches and specifically from having a presence in Google Places. The internet is vast, but people still need local services and local shops. Many times web users are looking for local businesses when they head online and carry out a search.
A lot of small businesses have had great results through ranking for less common search phrases ignored by larger sites. Very targeted search queries are more likely to result in a sale, so ranking for these can be incredibly profitable, even if they are less popular search terms. With less competition, it becomes easier to rank for a term, so identifying something non-competitive but profitable is a great way of profiting online.